Marketing Materials
Marketing should be carried out during all the stages, starting at the beginning with the Business Case.
This section provides you with much useful marketing material:
- Communication plan
- Marketing flyers
- WARP press articles
- Example Powerpoint presentations
- WARP logos - contemporary style
- WARP films
- Background Collateral
You may also wish to consider visiting the Governance section which describes what needs to be done to help keep the WARP sustainable which relies on good marketing and keeping close to your WARP members.
Communication plan
Many groups and individuals will have an interest in WARPs, or will be affected by their ongoing development. It is important to keep all these parties fully informed about developments and to ensure members gain the maximum benefit from their membership. To achieve this, communication must be a priority for any WARP Provider both in the start up phase and when the WARP is established. The following WARP communication plan is a real, but anonymised, example of the promotion and communication of a newly established WARP to a wider audience than just the community members.
Communication Plan (MS Word)Marketing Materials
Marketing material can take many forms from handouts to films.
Marketing flyers
The following publications have been included as collateral for emerging WARPs to use in awareness raising initiatives. These can be reproduced in either electronic or paper form as long as they are not changed in any way.
An introduction to WARPs- Why should I set up a WARP?
- WARP Services and Code of Practice
- WARPs becoming endemic and the business case
The following articles describe other people's views on the WARPs:
UKERNA have produced the following article explaining the relationship between WARPs and Computer Security Incident Response Teams (CSIRTs) which appeared in the March 2005 edition of the NISCC quarterly.
WARPs and CSIRTs, improving security together
The following article was written in May 2006 by Dr Bob Askwith, Senior Lecturer at John Moores University Liverpool.
WARP Case Study - Experience in setting up a WARP
WARP press articles
The following press articles have been included as collateral for emerging WARPs to use in awareness raising initiatives. These can be reproduced in either electronic or paper form as long as they are not changed in any way.
Each month PC Pro http://www.pcpro.co.uk, the UK’s biggest IT magazine, publishes an in-depth column on internet security by Davey Winder. In this article, he discusses the role of WARPS and how it can be made to work in practice.
ENISA (European Network and Information Security Agency) have published two articles on WARPs in their quarterly magazine.
The following is an article from the 'Government IT' publication in March 2004, entitled 'IT Security - sharing problems' and solutions where the Director of NISCC introduces a new type of information sharing model - the WARP, and examines its role in the public sector.
The next is a short article from Computer Weekly, by Bill Goodwin, entitled 'Local authorities roll out security warning system' which mentions both the LCWARP (London Connects WARP) and the SKWARP (Secure Kent WARP) as examples of WARPS being setup for Local authorities.
The following article from DMeurope.com, by eGov Monitor, entitled 'UK government plans new cyber-security initiatives' describes the launch of the WARP Toolbox on 22 June 2004.
WARPs are front page news in the December 2006 edition of Government Computing (GC) magazine. Written by Steve Mathieson, it gives a good update on WARPs.
Government Computing - WARP article
Example powerpoint presentations
The following Powerpoint presentations have been included below as material for emerging WARPs to use in awareness raising initiatives. These can be reproduced, either as a whole or as individual slides, in electronic or paper form as long as they are not changed in any way and remain attributable to their source.
This 20 slide Powerpoint presentation is based on a series of presentations given by NISCC at the London PCII (Protecting Critical Information Infrastructure) conference in March 2004.
The following 15 slide Powerpoint presentation on WARPs formed the generic basis for the series of CSIA Roadshows held across the country in 2005. NB: for the animated Toolbox slides to work correctly the Toolbox open/close movies files, downloadable from the WARP Logo section below, must be in the same folder as this presentation.
NISCC WARP Presentation for CSIA Roadshow 2005
WARP logos - contemporary style
The following logos have been produced for this new website and can be used by WARPs if they wish. The following pdf files contain the new logos in various forms which enable them to be changed using suitable editing software to meet the needs of individual WARPs. Example GIFs are also included to show the differences between the four Logo versions.
Logo 1 - Horizontal left aligned gears with split words - used where the logo needs to be small and compact
horizontal left small split logo
Example Logo #1 transparent GIF file (72 pix/in, 128x60 pixels)
Logo 2 - Horizontal left aligned gears - used where the logo needs to be small but the words still readable
Example Logo #2 transparent GIF file - (72 pix/in, 194x60 pixels)
Logo 3 - Horizontal left aligned gears - this is the normal version of the logo, used in websites, documents and presentations
Example Logo #3 transparent GIF file (72 pix/in, 253x100 pixels)
Logo 4 - Vertical aligned gears - this can be used when something different is required
Example Logo #4 transparent GIF file - (72 pix/in, 155x100 pixels)
The following animated gif has been produced for use on websites or in presentation slides:
animated horizontal left aligned split - 253*100 pixels
WARP films
The film company GBTV have produced a 5 minute film, sponsored by Microsoft, on WARPs in Local Government. If you have Windows media player you can play the film directly by clicking below. NB Although it is a large file, it does support streaming so it will start to play before it has all downloaded.
WARP movie (18,000 KB)Background Collateral
The following publications have been included below as collateral for emerging WARPs. These can be reproduced in either electronic or paper form as long as they are not changed in any way.
The following historical articles on WARPs can be used to understand the background to WARPs
Information Sharing: A 'no-brainer' approach to improved risk management (July 2003)
Sharing is Protecting - IAAC in partnership with NISCC (October 2003)
WARPs - An Information Sharing Vision (October 2002)