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Home | Marketing
Marketing a WARP
Marketing should be carried out during all the stages of this Toolbox, starting at the beginning with the Business Case and continuing to the end on Governance.
This section on marketing provides advice on running events and contains a large quantity of marketing material which can be downloaded and re-used.
This section of the Toolbox includes the following topics:
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Running an event
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Communication plan
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Marketing material
You may also wish to consider visiting the Governance section which describes what needs to be done to help keep the WARP sustainable which relies on good marketing and keeping close to your WARP members.
1. Running an event
The following Guidelines have been included in the WARP Toolbox for emerging WARPs to use in awareness raising initiatives and events.
The first is from the EU funded project called eAware, produced by RAND Europe, entitled 'Raising Citizen Awareness of Information Security: A Practical Guide'. Although this is a general guide, not focussing on Information Sharing or WARPs, it is felt that the approach and advice is still appropriate.
 eAware guide to raising awareness (June 2003)
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2. Communication plan
Many groups and individuals will have an interest in WARPs, or will be affected by their ongoing development. It is important to keep all these parties fully informed about developments and to ensure members gain the maximum benefit from their membership. To achieve this, communication must be a priority for any WARP Provider both in the start up phase and when the WARP is established. The following WARP communication plan is a real, but anonymised, example of the promotion and communication of a newly established WARP to a wider audience than just the community members.
 Communication plan (V1.1 June 2004)
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3. Marketing material
Marketing material can take many forms from handouts to films. This part of the Toolbox contains a number of types.
Marketing flyers
The following publications have been included in the WARP Toolbox as collateral for emerging WARPs to use in awareness raising initiatives. These can be reproduced in either electronic or paper form as long as they are not changed in any way.
The following article was produced by NISCC as a marketing flyer for the launch of the WARP Toolbox on 22 June 2004.
An introduction to WARPs (June 2004)
The following marketing flyers were produced for the 'Serious about WARPs' event held in London on 15 March 2006.
Why should I set up a WARP? (March 2006)
WARP Services and Code of Practice (March 2006)
WARPs becoming endemic and the business case (March 2006)
The following articles describe other peoples views on WARPs:
UKERNA have produced the following article explaining the relationship between WARPs and Computer Security Incident Response Teams (CSIRTs) which appeared in the March 2005 edition of the NISCC quarterly.
WARPs and CSIRTs, improving security together
ENISA www.enisa.eu.int have produced the following article on WARPs for their March 2006 ENISA quarterly.
The evolution of WARPs (March 2006)
The following article was written in May 2006 by Dr Bob Askwith, Senior Lecturer at John Moores University Liverpool. Bob is the project manager for both the NWEWARP and NWGWARP.
WARP Case Study - Experience in setting up a WARP (May 2006)
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WARP press articles
The following press articles have been included in the WARP Toolbox as collateral for emerging WARPs to use in awareness raising initiatives. These can be reproduced in either electronic or paper form as long as they are not changed in any way.
The first is an article from the 'Government IT' publication in March 2004, entitled 'IT Security - sharing problems' and solutions where the Director of NISCC introduces a new type of information sharing model - the WARP, and examines its role in the public sector.
NISCC Government IT article (March 2004)
The next is a short article from Computer Weekly, by Bill Goodwin, entitled 'Local authorities roll out security warning system' which mentions both the LCWARP (London Connects WARP) and the SKWARP (Secure Kent WARP) as examples of WARPS being setup for Local authorities.
Computer Weekly article (March 2004)
The following article from DMeurope.com, by eGov Monitor, entitled 'UK government plans new cyber-security initiatives' describes the launch of the WARP Toolbox on 22 June 2004.
eGov Monitor article (June 2004)
WARPs are front page news in the December 2006 edition of Government Computing (GC) magazine. Written by Steve Mathieson, it gives a good update on WARPs.
Government Computing - WARP article (December 2006)
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Example Powerpoint Presentations
The following Powerpoint presentations have been included
in the WARP Toolbox as material for emerging WARPs to use
in awareness raising initiatives. These can be reproduced,
either as a whole or as individual slides, in electronic or
paper form as long as they are not changed in any way and
remain attributable to their source.
This 20 slide Powerpoint presentation is based on a series of presentations given by NISCC at the London PCII (Protecting Critical Information Infrastructure) conference in March 2004.
 NISCC WARP Presentation (March 2004) - (1,280 KB)
The following 15 slide Powerpoint presentation has been compiled from slides used by NISCC in promoting WARPs at several conferences and workshops during October and November 2004. NB: for the animated Toolbox slides to work correctly the Toolbox open/close movies files, downloadable from the WARP Logo section below, must be in the same folder as this presentation.
NISCC WARP Presentation (October 2004) - (1,860 KB)
The following 15 slide Powerpoint presentation on WARPs formed the generic basis for the series of CSIA Roadshows held across the country in 2005. NB: for the animated Toolbox slides to work correctly the Toolbox open/close movies files, downloadable from the WARP Logo section below, must be in the same folder as this presentation.
NISCC WARP Presentation for CSIA Roadshow 2005 - (1,350 KB)
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WARP Logos - original style
The original style logos should not be used anymore. However, the following animated Toolbox files can still be sued in presentations where appropriate:
 WARP Toolbox animated opening - (2,376 KB) animated .m1v (mpg) file, used in presentation slides
WARP Toolbox animated closing - (2,360 KB) animated .m1v (mpg) file, used in presentation slides
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WARP Logos - contemporary style
The following logos have been produced for this new website and can be used by WARPs if they wish. The following pdf files contain the new logos in various forms which enable them to be changed using suitable editing software to meet the needs of individual WARPs. Example GIFs are also included to show the differences bewteen the four Logo versions.
Logo #1 Horizontal left aligned gears with split words - used where the logo needs to be small and compact
horizontalleftsmallsplit (December 2006)
Example Logo #1 transparent GIF file (72 pix/in)
 horizontal left aligned - small - split - 128*60 pixels
Logo #2 Horizontal left aligned gears - used where the logo needs to be small but the words still readable
horizontalleftsmall (December 2006)
Example Logo #2 transparent GIF file - (72 pix/in)
 horizontal left aligned - small - 194*60 pixels
Logo #3 Horizontal left alligned gears - this is the normal version of the logo, used in websites, documents and presentations
horizontalleft (December 2006)
Example Logo #3 transparent GIF file (72 pix/in)
 horizontal left aligned - 253*100 pixels
Logo #4 Vertical alligned gears - this can be used when something different is required
vertical (December 2006)
Example Logo #4 transparent GIF file - (72 pix/in)
 vertical aligned - 155*100 pixels
The following animated gif has been produced for use on websites or in presentation slides:
 animated horizontal left aligned split - 253*100 pixels
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WARP Films
The film company GBTV have produced a 5 minute film, sponsored by Microsoft, on WARPs in Local Government.
If you have Windows media player you can play the film directly by clicking below. NB Although it is a large file, it does support streaming so it will start to play before it has all downloaded.
 WARP movie - ~ (18,000 KB)
This 1 min animation film shows a character using the WARP Toolbox to build a WARP. It is high quality and can be used in presentation slides.
WARP Toolbox animationfilm - ~ (27,000 KB)
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Background collateral
The following publications have been included in the WARP Toolbox as collateral for emerging WARPs. These can be reproduced in either electronic or paper form as long as they are not changed in any way.
The following historical articles on WARPs can be used to understand the background to WARPs
Information Sharing: A 'no-brainer' approach to improved risk management (July 2003)
Sharing is Protecting - IAAC in partnership with NISCC (October 2003)
WARPs - An Information Sharing Vision (October 2002)
WARPs and Information Sharing
WARPs Information Sharing in Action
Next step - Governance is the last step in the Toolbox and describes how ongoing management and reporting can help ensure the WARP services are kept up to date.
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